Types of Pinterest ads

 𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐀𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐨𝐧𝐬

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Pinterest provides various targeting options for running ads. The 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 ones which you should know about are 

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--> 𝑫𝒆𝒎𝒐𝒈𝒓𝒂𝒑𝒉𝒊𝒄𝒔 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈

--> 𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈

-->𝑲𝒆𝒚𝒘𝒐𝒓𝒅 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈

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Lets discuss Keyword Targeting which can further be divided into 

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 - 𝐸𝑥𝑎𝑐𝑡 𝑀𝑎𝑡𝑐ℎ

 - 𝑃ℎ𝑟𝑎𝑠𝑒 𝑀𝑎𝑡𝑐ℎ

 - 𝐵𝑟𝑜𝑎𝑑 𝑀𝑎𝑡𝑐ℎ

 - 𝑁𝑒𝑔𝑎𝑡𝑖𝑣𝑒 𝐸𝑥𝑎𝑐𝑡 𝑀𝑎𝑡𝑐ℎ

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𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐏𝐡𝐫𝐚𝐬𝐞 𝐚𝐧𝐝 𝐄𝐱𝐚𝐜𝐭 𝐌𝐚𝐭𝐜𝐡 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐖𝐨𝐫𝐤 𝐨𝐧 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 ?

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If you use only Phrase or Exact match targeting in your ads, then you ad will appear only when a pinner 𝑨𝑪𝑻𝑼𝑨𝑳𝑳𝒀 searches one of the "Keywords" or "Phrases" you’re targeting in your pin. 

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𝘍𝘖𝘙 𝘌𝘟𝘈𝘔𝘗𝘓𝘌......

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If you are searching for “𝗦𝘁𝘆𝗹𝗶𝘀𝗵”, I might see your Pin in my search results – As opposed to seeing your Pin in my home feed simply because I have a BOARD by that name.

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𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐁𝐫𝐨𝐚𝐝 𝐌𝐚𝐭𝐜𝐡 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐖𝐨𝐫𝐤 𝐨𝐧 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 ?

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Broad match, keyword-targeted ads are shown to Pinners based on a number of factors such as, SIMILARITY to Pins they’ve 

-- 𝑺𝒂𝒗𝒆𝒅

-- 𝑪𝒍𝒊𝒄𝒌𝒆𝒅 𝒐𝒏

-- 𝑪𝒐𝒎𝒎𝒆𝒏𝒕𝒆𝒅 𝒐𝒏

So, a person who has a Pinterest board for “𝗴𝗼𝗹𝗱𝗲𝗻 𝗰𝗵𝗮𝗶𝗻” might see your “𝘀𝘁𝘆𝗹𝗶𝘀𝗵 𝗰𝗵𝗮𝗶𝗻” Promoted Pin – whether or not they are actively searching for that content in the moment.