Types of Pinterest ads
𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐀𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐨𝐧𝐬 . . Pinterest provides various targeting options for running ads. The 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 ones which you should know about are . . --> 𝑫𝒆𝒎𝒐𝒈𝒓𝒂𝒑𝒉𝒊𝒄𝒔 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 --> 𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 -->𝑲𝒆𝒚𝒘𝒐𝒓𝒅 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 . . Lets discuss Keyword Targeting which can further be divided into . . - 𝐸𝑥𝑎𝑐𝑡 𝑀𝑎𝑡𝑐ℎ - 𝑃ℎ𝑟𝑎𝑠𝑒 𝑀𝑎𝑡𝑐ℎ - 𝐵𝑟𝑜𝑎𝑑 𝑀𝑎𝑡𝑐ℎ - 𝑁𝑒𝑔𝑎𝑡𝑖𝑣𝑒 𝐸𝑥𝑎𝑐𝑡 𝑀𝑎𝑡𝑐ℎ . . 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐏𝐡𝐫𝐚𝐬𝐞 𝐚𝐧𝐝 𝐄𝐱𝐚𝐜𝐭 𝐌𝐚𝐭𝐜𝐡 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐖𝐨𝐫𝐤 𝐨𝐧 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 ? . . If you use only Phrase or Exact match targeting in your ads, then you ad will appear only when a pinner 𝑨𝑪𝑻𝑼𝑨𝑳𝑳𝒀 searches one of the "Keywords" or "Phrases" you’re targeting in your pin. . . 𝘍𝘖𝘙 𝘌𝘟𝘈𝘔𝘗𝘓𝘌...... . . If you are searching for “𝗦𝘁𝘆𝗹𝗶𝘀𝗵”, I might see your Pin in my search results