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Return on Ad spend (ROAS) and Return on investment (ROI). Digital marketing

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 What is the difference between Return on Ad spend (ROAS) and Return on investment (ROI)?  Return on Ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar💰 spent in an advertising campaign while Return on investment (ROI) is a widely used financial metric for measuring the probability of gaining a return from an investment.. Return on Ad spend (ROAS)  is used to calculate the revenue return from a particular ad campaign. It only takes advertising costs into consideration and provides an overview of a specific campaign's success....   ROAs is a short term run which measures direct revenue generated while ROI is long term which provides insights into how the campaign contributed to your long term marketing goals.