Return on Ad spend (ROAS) and Return on investment (ROI). Digital marketing

 What is the difference between Return on Ad spend (ROAS) and Return on investment (ROI)? 

Return on Ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar💰 spent in an advertising campaign while Return on investment (ROI) is a widely used financial metric for measuring the probability of gaining a return from an investment..

Return on Ad spend (ROAS)  is used to calculate the revenue return from a particular ad campaign. It only takes advertising costs into consideration and provides an overview of a specific campaign's success....

 

ROAs is a short term run which measures direct revenue generated while ROI is long term which provides insights into how the campaign contributed to your long term marketing goals.